Agritechnica, the world's biggest agricultural machinery exhibition, will launch an Australian edition in Melbourne in 2027.

Organisers confirmed the expansion, taking the German-built brand beyond its Hanover home for a dedicated show serving Australian and Asia-Pacific growers. The move gives Australian farmers, contractors and dealers a local counterpart to the flagship event, which has historically drawn crowds measured in the hundreds of thousands to Hanover every second November.

Why launch an Australian edition now?

Australia ranks among the world's top agricultural exporters, with broadacre cropping and livestock operations running some of the largest machinery fleets per farm business globally. Until now, Australian buyers and agronomists wanting a full-scale machinery and precision-ag show have had to travel to Europe or rely on domestic field days.

A Melbourne staging puts the event within reach of Victoria's cropping heartland and the southern states' high-value horticulture and dairy sectors, while remaining a direct flight hub for visitors from New South Wales, Western Australia, Queensland and international buyers across the Asia-Pacific.

What should farmers watch next?

The 2027 date gives manufacturers, importers and dealers roughly two years to commit stand space and plan Australian launches around the show. Expect announcements on:

• Exact venue and exhibition dates
• Ticketing and visitor opening hours
• Which machinery brands and innovation award categories will feature
• Any tie-ins with the established Hanover programme, including the Agritechnica Innovation Awards

Watch for organisers releasing venue and scheduling details over the coming months, as exhibitor bookings for a debut show of this scale typically open well ahead of the gates.