Tractors and combine harvesters account for half of the agricultural machinery market, according to an AgroPortal.ua analysis of which brands farmers choose.

The finding puts the two workhorse categories ahead of every other equipment segment combined. For dealers and manufacturers, that concentration matters: when half of market value sits in tractors and combines, brand competition narrows to a handful of suppliers, and parts, service and resale value become decisive factors in purchasing decisions.

For farmers, the market shape signals where buying leverage sits. A market dominated by two categories tends to support deeper dealer networks, wider used-machinery availability and faster spare-parts logistics for tractors and combines than for niche equipment such as sprayers, seeders or trailers.

AgroPortal.ua's review focuses on brand preferences among farmers — the question of which manufacturers actually win the order book, not just which machines appear at trade shows. Brand choice in these categories typically hinges on total cost of ownership, dealer proximity and harvest-critical uptime rather than list price alone.

What should farmers watch next?

The full brand-by-brand breakdown on AgroPortal.ua indicates which manufacturers hold the strongest positions in the Ukrainian market. Farmers planning machinery investments in the coming season should watch whether new-import flows and domestic assembly capacity shift those brand shares, and whether dealer support keeps pace with the installed base of tractors and combines.

Note: the underlying dataset behind the headline was not available at time of publication; this report reflects the figures stated by AgroPortal.ua.