John Deere See & Spray Covers Five Million Acres in 2025

John Deere says customers used its See & Spray targeted spraying technology across five million acres in 2025, a milestone the company presents as proof that machine-vision weed control has moved from demo plots to commercial-scale row-crop farming.

The figure covers the 2025 season and counts acres treated by growers running See & Spray-equipped machines. John Deere positions the number as evidence of adoption speed rather than a one-off trial result: the system is now doing real work across a broad base of customers rather than a handful of early adopters.

See & Spray uses camera arrays and machine vision to distinguish crops from weeds, then fires individual nozzles only where weeds appear. On broadcast applications, that means most of the pass applies nothing at all. The payoff for growers is twofold: lower herbicide spend per acre and more acres covered per tank, which cuts refill stops and keeps sprayers in the field during tight windows.

Five million acres in a single season also signals reliability at scale. Targeted spraying lives or dies on the vision system holding up across crop stages, lighting conditions, residue and weed pressure. A footprint this wide means the technology has been run through enough variable conditions that performance is no longer a fair-weather question.

For growers weighing the investment, the practical case rests on herbicide savings, fewer refill cycles and the ability to spray more acres with the same machine and labor. Resistance management is a further consideration: targeted application lets growers place product where it is needed rather than blanketing whole fields, which can support more deliberate chemistry programs.

John Deere has not broken out the five million acres by crop, region or machine model, so the headline number is a global, brand-level total. Buyers comparing systems will want per-acre savings figures and model availability for their own crops before committing capital.

The company frames the milestone as a floor, not a ceiling. Expect the 2026 season to show whether adoption keeps compounding, and watch for expansion into more crops, more machine platforms and published per-acre savings data as See & Spray moves further into mainstream row-crop spraying.